ALCOTESTS
BREATHALYZER SELLER
LOGO
Designer — Alexander Dashutin
Task: to create a logo which looks like an authority badge and describe the purpose of the products which company offers.
Breathalyzer is a device for estimating blood alcohol content from a breath sample. Thus the key concept is sober or drunk conditions. All the obvious symbols like bottles and glasses were swept aside from the very beginning. Eventually the concept was implemented in simple form with a hint of humour.
— How many "A's" do you see, Sir?
Glass coaster.
Infographics.
